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“Vampire Diaries” TV commercial styles date-violence against men is “spunky”

By Men's Activism News | Source | November 2, 2009

Via email:

"I've been seeing this television commercial for a new TV show set to air this fall on the CW television network called "Vampire Diaries". In the commercial a man asks a woman for a kiss, then the woman hits the man. She is then referred to as "spunky" for hitting him.

To add to the apparent unapologetic attitude of the network in airing a commercial depicting violence towards men, CW actually named this particular promo commercial "Spunky". Appalling. So if a man hits a woman it's shameful but if a woman hits a man, she's spunky... gotta love that."

Ed. note: The slap is at around 00:23 in the commercial. Comments to the studio can be submitted via their site here.

Topics: Men's Activism News | Comments

  • hPets12
    wow. grow up.
    if you actually watched that episode where she slaps him, you would know that he was trying to manipulate her by trying to use mind control over her in order for him to *make* her kiss him. but because she was being protected by this special herb, she was able to be unaffected and therefore slapped him.
    so i'm pretty sure that she had the full right to slap him.
    and the "she's got spunk" line from the same guy is referring to a different scene.
  • To hPets12:

    So you think that it's a woman's prerogative to slap a man because he was manipulating her? Women manipulate men all the time, and do men have the right to slap them?

    Did you know that women are more likely than men to be injured by partner violence on a 62 to 38 percent basis, and yet women still initiate the majority of partner violence? Encouraging women to hit men -- for whatever "justification" -- merely jeopardizes the safety of those very women because of the very real prospect of a far more severe retaliatory attack. Think she's just doing an Eva Gabor style slap? Harmless, right? You won't think it's so harmless when she's carted off to the emergency room because of her massive ego and innate sense of entitlement to violence.

    Wake up.
  • Sandra
    uhh yeah she does have the right if he's trying to force himself on her. you're saying she should just stand there and take it? and about these "severe retaliatory attacks"...so men, then, are justified to hit women because "they did it first"? wow, I'm pretty sure the "she started it!" excuse expired in second grade.
  • Sandra wrote: "(1) You're saying she should just stand there and take it? and about these 'severe retaliatory attacks...' (2) so men, then, are justified to hit women because 'they did it first?'"

    (1) As to the first question, I say that if someone stronger than you is behaving toward you in a menacing way, it's more in your interest to flee than fight.

    (2) As to the second question...
    Justified, no. But it's not too smart to provoke someone who is stronger than you. In short, it doesn't do anyone any favors when fictional depictions of violence between men and women are treated as comical entertainment for the purpose of promoting a show. If you want to portray violence, portray it in a negative light. Don't feed women the fiction that they are "empowered" because they are doing violence to someone stronger than them. Rather than deterring violence because they slapped their "aggressor," they are endangering their own safety when they slap a man. Men often will take a punch or a slap from a woman because they know that they could flatten her if they wanted to, and it's unbecoming to their manhood to squash someone so much weaker. Women see this and are emboldened to hit men all the more, out of the false notion that his strength and patience in the face of the pain that she's inflicting is somehow actually weakness. One day, such a woman is going to piss off the wrong guy, and she will end up in the hospital. Shows like "Vampire Diaries" are feeding her massive ego the pure fiction that a slap by her is a deterrent to the full arsenal at a man's disposal. It's not. Only a man's sense of prudence deters him, and that is something that is NOT in the control of any woman.
  • lolcano
    well did you happen to notice that the man that was slapped was the same one that said the girl had "spunk"? also, perhaps if you knew the context you wouldn't be making such a statement. the "man," as you call it (actually a vampire), was trying to force himself on her. is she wrong for slapping him? you're saying she should have just let him have his way?
  • Wow, looks like the same woman with different names doing these comments, i wonder what her IP address is? Is she new here? That would be funny given that Jeana just got banned at False Rape Society...
  • LaPoynte
    I agree with hPets12, physical violence is always acceptable when someone is trying to use mind control on you.
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